It is certainly hard to imagine days when Google wasn't around. Nowadays Google has become the synonym of search. However the best thing with Google is its ability to change and update itself, particularly its search-algorithm. As the experts of search engine optimisation Cape Town ideally puts it - Panda and Penguin were its most talked about updates to rank web sites on its search pages and the whole scenario has transformed with the introduction of Hummingbird.
To be precise, Hummingbird is not a mere update but a complete overhaul to its search-engine system. Experts of SEO Cape Town now need to re-assess their tools and technologies they were using for all these years to push web sites up on the ladder of search-pages. It is now all about fresh, high quality content and publishing them on relevant websites.
Content was the king, and has now more powerful. According to the experts of search engine optimisation in cape town it is now all about weaving content that would be loved by both, Google and the targeted audience of the website/business. As a matter of fact; Hummingbird also targets the smartphone users. In fact voice searches tend to be longer. Voice searches are thus more casual than searches that are made using desktops or laptops. So the writers also need to keep this insight in mind when writing drafting copies for a website and make it user and search-engine friendly.
Professional blogging activities now act as the ultimate interface which allows you to work in an intuitive manner to make your content presentable and viewable. The professional writes can write on all possible topics. Doesn’t really matter if your topic is absolutely generic, the professionals will offer you completely customized content on your niche.
For more information please visit: http://www.seo-active.co.za/
